tips from a pro: wedding makeup

Wedding day makeup is one of the most important + talked about topics for our brides! After all, your beautiful face will be the star of the ‘show’. Do yourself a favor and listen to the words of our sweet friend Susie, owner of Makeup by Susie, she is truly a gem!

“Hi, it’s me Susie! I’ve been a part of the makeup world for 14+ years, and a part of the wedding community for 8 years, and more to come!

“When should I start looking to book my artist?”….”Will I not look like myself?”…What if it’s too much…you’re not gonna do too much right?”….”When’s the best time to do my preview?”….These are all great questions.. and I’m here to answer them!

When should I book?: The wedding industry is a beautiful community, and we work HARD to make your day amazing and memorable. So long are the days where weddings were just from April-October. We’re now an industry that has exploded into every month of the year! Usually we book out 9-12 months out, the sooner you know your date, the better!

Do your homework: when searching for your artist, check out their Instagram, website, etc. We see so many different faces with so many different requests on type of makeup. Makeup artists can do many different types of makeup, and just because they did your friends makeup differently than what you’d like, doesn’t mean they can’t check your boxes too!  When people have me along for their big day, I feel like I’m more than just some girl showing up to do makeup. You picked ME, amongst all your other amazing artists, as your people. We’re your tribe. We’re now a piece of your memories…and in most cases, part of your photo album.

Have an idea of things you like and dislike: let’s talk about details! Some people LOVE eyeliner and can’t live without it….and for some they hate it because it makes their eyes look smaller. Or maybe you want to see those beautiful freckles on your nose! These are all the things that make you feel like yourself! As much as you are trusting your artist, we aren’t mind readers (although that would be the super power I’d turn on only with my clients) and want to make you feel like the best version of you!

These things are all crucial to make you and your artists relationship and vision connect! Maybe it’s busting out favorite photos from your Instagram of times you felt absolutely beautiful, or that Pinterest board you’ve finally taken off ‘private’ so the world can celebrate your vision (don’t worry, I had one too) details are important!

And lastly…Trust: I can’t say enough how important it is to me that our relationship is built on trust. And that means trusting your artist with the things that are key to making you feel like the best version of you on your biggest day. When people give me feedback on their preview, it shows me they trust me and know how important it is to me!  You chose your artist to be THISCLOSE to your beautiful face on your biggest and greatest day, make sure you tell them things you love and thing you want to change, we’re here for YOU.

Your wedding day will forever be one of the most memorable milestones in your life, and the experience you have is so important. Do it the way you want so that you can look back and remember the way you felt, and you should feel like your most beautiful self.”



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tips from a pro: wedding florals

As Sacramento wedding planners we’ve had the pleasure of working with some of the best vendors in the business! Vendors who have shared invaluable advice, tips + tricks and have educated us + graced us with their knowledge. This allows Alluring Events to better serve our clients in so many ways.

We are really excited to begin our next series of blogs, straight from the pro’s. Every month we will introduce a local vendor, and they will share their know-how and behind the scenes advice with you! This week is all about florals, and La Raye with The Blonde Bouquet has a lot of guidance to give!

“Hello wedding world! If you don’t know me, I’m La Raye, the owner and lead designer for The Blonde Bouquet Floral Design. Based on my experience as a wedding and event floral designer, I have picked up a few tips that most couples should know before booking their wedding florist. Let’s face it, most people are not master gardeners or botanists (a bota-what??), but from my experience, they don’t need to be in order to love flowers. So here are some of our top tips:

  • Social media is not always “real”… be weary.
    In an online world overloaded with breathtaking photos, I think it’s very important to know what is real
    and what is staged. This is where social media gets tricky. It’s easy for artisans to fabricate florals that make for the perfect ​Instagram moment​, but is it realistic to what most clients can afford? You would be surprised at the number of beautiful Instagram “weddings” that aren’t actually ​real​. Ask your florist/floral designer for a portfolio that showcases their actual work. You’re paying good money to have your dreams brought to life — can you trust them to execute it to your standards?
  • – Seasonality and Budget go hand-in-hand
    If you are set on particular types of flowers for your wedding, check if they will be in season locally for your wedding month. Flowers sourced locally and in-season will always be higher quality and a lower cost than their jetted-in counterparts from the other side of the globe. Ask your florist what is in-season during your wedding month, particularly if you are trying to stay on a strict budget. I put together a quick list of the most popular flowers, and when they’re ‘best in bloom’.

Here are the best SPRING flowers:
● Tulips
● Peonies
● Daises
● Daffodils
● Ranunculus
● Lilac
● Jasmine
● Roses

● Sunflower
● Zinnia
● Dahlia
● Roses
● Marigolds
● Lavender
● Hydrangea

● Chrysanthemums
● Balloon Flower
● Celosia
● Helenium
● Heliopsis
● Cosmos
● Roses

● Jasmine
● Honeysuckle
● Cyclamen
● English daisy
● Hellebores

  • – Book the vendors you want to work with early. Don’t wait too long.
    Once you have a special day in mind, put your “petal” to the metal to book your vendors. I often ​get requests a month or two before a wedding date, and I have to regretfully turn down a lot of those couples. If flowers are important to you, don’t wait to book your florist. I recommend booking a florist 9 months to a year in advance. However, If you’re planning to get married in May, June, September, October, or on any 3-day holiday weekend, then it’s even better to book 12-18 months ahead. That being said, many couples have sent me a last minute request to do their wedding because a previously hired florist fell through, and sometimes it works out perfectly (I love it when that happens!) So plan ahead if you can, but if you are not a natural planner I would say make your request anyway and who knows, maybe you’ll get lucky!
  • – It turns out size DOESN’T always matter.
    Different flowers can vary widely in cost, and it can be easy to be deceived into thinking that a smaller arrangement is cheaper. Of course, if a small arrangement and a large arrangement are created with the same flowers, the smaller one will indeed be cheaper. But in some cases if more premium flowers are used (HELLO Peonies!!!), the cost of the arrangement can increase. That’s not to say that a large, dramatic arrangement can’t be created on a budget — it can often be achieved by choosing the right flowers. Your florist can suggest the right flower mix to fit your budget and goals. Now, if you just really love peonies or garden roses, but are on a tighter budget, one tip to maximize your dollars is to splurge on a few key elements — like the bridal bouquet — and use less expensive florals in your table arrangements. But keep in mind, only so much can be done. Sometimes you may have to compromise in either size or flower type, if your budget does not allow for your dream scenario. Again, the right florist will guide you on the best way to get the most out of your budget.
  • – Using more greens isn’t necessarily less expensive.
    This point goes along with point #4. It can be easy to assume that using more greenery and less flowers will keep cost down. This generally is not true, because many of today’s popular greens, like silver dollar eucalyptus, are not as cheap as one might assume. I like to think of greenery as more of a ​style​ choice rather than a budget saving choice. Greenery acts like a frame to the florals. It helps the flowers come to life and can elevate the overall look and feel of your event. Again, your florist can help you navigate the right greens for you and your budget.
  • – Money is not the bottom line–Do you trust the florist you have hired?
    ​ ​Lets face it, most couples are on a budget. However a sharp quote shouldn’t always be the bottom line in your decision of who to hire. There are other important factors to consider, such as, are they listening to your vision, or are they pushing their own vision on to you? ​If you are unsure if the florist can deliver the look and feel​ you ​want for your special day, ask more questions and interview more florists. Find a florist that you feel you can trust. Don’t settle — this is your day, not theirs. If a florist is more concerned with what is going to look best on ​their​ Instagram feed, or on ​their​ website, instead of what you, ​the client,​ are asking for, it’s time to find someone new. Go with someone who listens to ​you​, and who wants to execute ​your​ vision. ​When you find the right person you will know!

I hope these tips will help you! Weddings are exciting times, so enjoy the journey. And always remember, flowers don’t last forever, but the way they make you feel does.”

Happy Planning!

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sitting pretty

At Alluring Events we believe ceremony seating is about more than just straight lines and evenly-spaced chairs… it’s about inclusiveness, intimacy, emotions, aesthetics and personal style. Function is important, however, there are a lot of options (besides the traditional amphitheater seating) that are worth considering. Here are a few of our favorites.

Love All Around: Ceremonies in the round, with chairs encircling you, or with seating on three sides, offer unparalleled intimacy because the couple is literally surrounded by family and friends. Your guests will feel more like participants in the ceremony than merely spectators.

The Wandering Way: Organic, natural, and imperfect, a curved aisle is a great complement to a garden or vineyard ceremony site. A winding aisle also serves as a wonderful physical representation of a couple’s romantic journey.

Spiral Ceremony: Another unique arrangement and one that’s a great option for intimate weddings is the spiral. Imagine seeing each of your guests as you walk down the aisle, as opposed to just those seated closest to the aisle. You’ll be able to have a special moment with every guest as you venture to the center.

Casual and Cozy: If you’re hosting an informal or backyard wedding, consider picnic style seating for the ceremony. Blankets of various sizes and styles create a casual, eclectic vibe and allow guests to gather in groups about the altar. Just be sure to have some chairs in the back, Grandma will appreciate it!

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wedding dress tips

  • We have A LOT of information coming your way!
  • As you might know, the boss babes of Alluring Events + With Grace and Love Events have joined forces to open a boutique bridal shop in Sacramento! The name for the shop, Grace + White Bridal, was inspired by the leading ladies themselves – Sara GRACE + Aubrey WHITE. So, you can now call us experts on bridal gowns + dress shopping! And as experts, we thought we’d share our expert tips and advice with you!
  • 5 things to remember when wedding dress shopping: 

-Local trunk shows – most dress shops will offer trunk shows which showcase exclusive gowns from designers they currently carry in store. During those trunk shows the gowns are discounted!

-Finding a dress that is outside of your comfort zone – be open minded when going into dress shopping. Try on different silhouettes, different fabrics and different necklines. Allow yourself to be confident going outside of your comfort zone, and trust your bridal stylist.

-Dresses can sometimes take 6-8 months or longer to come into your store, so plan accordingly to avoid rush fees, and try to avoid the stress of time-crunched alterations.

-Make sure you eat and are hydrated before a fitting. Getting in an out of dresses is a lot of work, so make sure you don’t arrive hungry.

-Be mindful that a stylist will most likely be helping you in and out of your dresses, so don’t be surprised if they are in the fitting room with you while you are in your undies.

  • 5 Things to consider when picking the dress:

-Budget – keep in mind that there will be alterations after purchasing your dress. Alterations can cost a few hundred dollars depending on what you need done, so be sure to factor in that additional cost when purchasing your dress. For example: a bustle, hemming, or cups sewn-in may be necessary.

-Make sure your dress is cohesive to your venue, design and concept. Be sure your dress works with the setting of your venue. You wouldn’t wear an art deco gown while getting married on the beach. Also, keep the weather in mind, you wouldn’t want to wear a long sleeve gown in July in California – trust us.

-The entourage’s opinions – we know you have a wonderful group who’s opinions matter to you, but, try to limit your group so you don’t become overwhelmed with opinions! The most important thing to remember… it’s your dress, your opinion is the most important.

-Once you are in a dress you really like, try sitting in it, and of course, dancing in it. Walk around in your dress to make sure you’re comfortable, and to see how much the dress weighs (yes, wedding gowns can be HEAVY). Practice walking around with a veil on as well, if you are considering wearing one on the big day.

  • Dress fitting tips:

-Wear the shape-wear or undergarments you plan on wearing to your appointments. Try nude and seamless undergarments and possibly bring cups or a sticky bra.

-Bring your wedding shoes and make sure your heel height works with your alterations/hemming.

-Can you sit comfortably and walk around in your dress?

-Come to your appointments with your hair and make up done. A full face of glam and an updo aren’t necessary, but make sure you are looking your best so you have an idea of what you will look like on your big day! It helps pull the full look together.

-Review necessary alterations, and consider your budget to determine what alterations you absolutely need. Hemming and bustle are typically the most important, and of course making sure the dress fits you correctly, and the way you want it to.

  • Research and where to look for current trends:

-Dress Shop research – not all dress shops are the same! Some shops exclusively carry one designer, some are consignment, others are by appointment only, or strictly plus size, etc. They are all different, so make sure when you are booking appointments you know what kind of store you are going to, and what to expect.

-You can find trends and new styles on The Knot, wedding magazines, and of course everyone’s favorites, Pinterest and Instagram! Be sure to have some images of dresses you like so that your stylist can pull designs that you want to try.

-Do some research on the stores you are going to be visiting. They typically have an FAQ section so you know what to expect, along with what designers they carry, and the price points of their dresses.

-New York Fashion Week is huge! Designers are always showcasing upcoming trends on the runways during bridal fashion week. Typically those designs will be released in the following year.

-Hollywood and red carpet events are a great place to look for an upcoming trend. You can always find out what designers celebrities are wearing. Grace and White carries ‘the Gabrielle’, by Leanne Marshall, which was seen on Julianne Hough on Dancing With the Stars, and on Shaun Robinson on the Oscar red carpet.

Well, there you have it, advice, from yours truly!

Lastly, we are of course biased, but we can’t give enough credit to Grace + White Bridal. They are the only bridal boutique in the area that exclusively offers private appointments. You will have the entire shop to yourself, not to mention a custom play list, bottle of bubbly, and free roam of the space for you and your entourage. The experience is like no other, and we couldn’t recommend them more! Happy shopping!

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you are more like our family than our clients

To our valued brides and grooms,

It goes without saying that we are in unusual and uncertain times.

The Alluring Events team is a family – we spend countless hours together, united with one goal: to provide the best-in-class service and event coordination for all of our clients. As we’ve been monitoring the news, we’ve become keenly aware that each and every one of YOU is more like our family, than our clients, which makes this time even more heartbreaking for all of us. As planners, we share in the joy of coordinating, and helping you prepare for your special day, and that will remain unchanged through this extremely trying time.

Our team is committed to the health and safety of each of you, your loved ones, and our community. We’ve been working day and night to keep current with the rapidly evolving news, in order to provide the most solid recommendations to our couples.

We’ve been in contact with our 2020 venues to coordinate and align with their recommendations. We’ll continue to be a source of guidance and support as you work closely with your vendor teams. We will continue to monitor the situation closely and will remain in contact as state-wide and national updates become available.

As mentioned, please contact us if you have any questions or concerns, and please CC us on ALL communication with your venue.

We sincerely hope you, your family, and friends remain safe and healthy.

All our best,

Aubrey Silva and the Alluring Events Team

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5 reasons to have a brunch wedding

Imagine for a moment that you’re sitting outside a cafe. The sun warms your face as you sip fresh-squeezed orange juice and ice cold prosecco. The smell of buttered bread and bacon envelops you.

Sounds pretty good, right? There are few things in life better than brunch. So why not make it a central part of your most special day? Here are a few reasons we think the daytime brunch wedding trend is a real winner.

Scrumptious Food

Still imagining the buttered bread and bacon? No judgement here! Brunch food is delicious, and serving it to your wedding guests will basically ensure they love you forever. Eggs, potatoes, fruit, sausage, toast, benedicts – the menu possibilities are endless and could be served plated or buffet style. Or, think a bit more outside the box and opt for interactive food stations that allow your guests to really customize their meals. We’re talking crepe and omelet stations or maybe waffle, yogurt, and bagel bars with all the fixings. And don’t forget dessert! Doughnuts are always a great choice but it’s also never too early for cake.

Delectable Drinks

Refreshing mimosas, fruity bellinis, and spicy Bloody Mary’s will complement the array of food and put your guests in a celebratory state of mind. And much like the brunch food, these drinks can be served in a variety of ways – mixed by bartenders or customized at self-service stations. Of course, many people require a jolt of caffeine in the morning, so consider hiring a mobile coffee bar with professional baristas and espresso machine to serve more than the typical drip coffee. A craft coffee bar definitely impress your guests and serve as a fun reception feature.

A Lower Price Point

By starting your event in the morning or early afternoon, you may be able to cut down on some expenses. Venues that host multiple events per day often charge less for daytime rentals because that time period is not as highly demanded. You’re catering costs will likely be less as well. After all, bacon is considerably cheaper than steak.

Additionally, by hosting your reception during the day, you can skip some decor elements that really add up. For example, with the sun shining, you won’t need to incorporate candles, chandeliers, or uplighting. Shift those expenses to another area of your budget or save the money entirely. Also, even though brunch libations are delicious, people tend to drink a lot less alcohol during the day than they do at night, saving you considerable money.

Colorful, Casual Vibes

If you’re not one for stilettos and black tie, you’ll love the casual vibe that inevitably accompanies a brunch wedding. Laid back daytime nuptials call for  bright, vibrant hues or cheerful pastels. Fruit accents, organic floral arrangements, and seersucker linens are just a few joyful and fresh decorative elements that belong at a brunch wedding.

It’s Different

If you’d like your wedding to be unique and memorable, one that stands out in your guests’ monds for a long time, brunch might be the way to go. Of course, that’s not to say that traditional evening weddings aren’t capable of being different and surprising, because they certainly are. But a simple way to make your wedding distinct from others is to host it a few hours earlier. The early start time on the invitation alone will signal to your guests that they’re in for something special.

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trending: bridal hats

Hats off to a new bridal look!
Fedora, floppy, fascinator…oh my! We are currently loving the emerging trend of bridal hats, whether they’re worn by the bride alone or by her entire bridal party.

While they’re most often used to accentuate a bohemian vibe at weddings and styled shoots, hats can actually complement a multitude of bridal designs – modern, glamorous, and vintage. Afterall, Grace Kelly’s iconic ensemble included a headpiece-like “juliet cap,” and her style could hardly be defined as bohemian. So, hats can work for really any theme and be styled in so many swoon-worthy ways. We particularly love the vibe of a fedora accented by wildflowers or a flowing veil dramatically draped down the back. Remember that bridal photoshoot scene in The Parent Trap that made you want to design wedding gowns? We sure do, and we love seeing that statement piece transcend the silver screen. 

Birdcage | Modern white | Dramatic | Boho veil | Floral | Bridal party

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